What a Brain Week
The first ever RCD Fund Brain Week was an enormous success with the sale of awareness products, Grey Days, a Royal Melbourne Children’s hospital breakfast and much more. In just seven short days we made #brainsmatter and raised more than $15,000 to support Research, Care and Development projects for brain tumour fighters. Here is how it all unfolded…
When many brains are better than one
After many months of mulling over what Brain Week could or would be, two young champions approached us with a fistful of ideas.
Iona Miller & Evelyn Turek from Firbank Grammar could not have had more energy, creativity and drive. Together, we focused on what Brain Week and it’s embryo was formed.
Inspired by Connor
Brain Week, like everything we do, is inspired by Connor and and so the week quickly centered on young people raising awareness and funds for young brain tumour patients.
Starting with a simple idea
To make #BrainsMatter meant to make more people aware of the dire need of funding brain tumour research funding requires. And to link that idea to the importance of the brain, we started off with a hair ribbon that could be worn by young ladies as part of their uniforms.
More is more
With interest increasing, we expanded the Brain Week loot to include a notebook, badge and wristband. All for sale for $2 each.
Engaged young people from all over
14 schools got involved in Brain Week, running fundraising events and selling products to help make #BrainsMatter. All had their own reasons for getting behind the week.
What it all means
As part of Brain Week, we held a Brain Breakfast at the Royal Children’s Hospital. It was a chance for the many young leaders running Brain Week campaigns at their schools to meet some of Australia’s top Neuro practitioners. To understand what the funds they were raising would do. And to maybe even be inspired to a very special career path.
Grey Days are good days
During the lead up, some students coined the phrase Grey Day, a twist on the classic casual clothes day. Grey is the official colour of the brain. So of course we think grey is the new black when it comes to casual dress.
Brain Week made headlines
State and local newspapers picked up the story of young people out on a mission to make #BrainsMatter.
Brain Week made noise
Our Thunderclap social campaign reached over 200 000 people with our #BrainsMatter message.
More than awareness
Brain Week raised important funds for brain tumour research.
A great sum for our inaugural Brain Week.
