Nothing more pure than Pure Courage


Pure Courage Athletic Apparel was created by two brothers from Melbourne, Brad and Damien Rayson.

They set out to create a line of sportswear clothing that wasn’t just practical for working out, but inspiring. And it was Connor’s story and Aeternum Fortis spirit that inspired the brothers to create the brand Pure Courage. “Find it within” became their take on what Aeternum Fortis means to them.

Our aim is to inspire all to find the inner strength to overcome any obstacle in their path. We can be faced with challenges in our lives but by simply using the story of Connor’s courage to motivate and inspire you to ‘FIND IT WITHIN’, then maybe this influence will head you in the right direction.

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We honoured that they have decided to donate 10% of sales to support the RCD Fund’s brain matters projects.

Before you workout with courage, drop by their online shop.

Pure Courage